For Sellers
How Coldwell Banker® Meets The Needs Of Sellers While others may talk about
customer service, we ask,
listen, and take action. Listening to our customers
We continually survey our customers to find out what is
important to them. For us, the listening and learning
never stops. Guaranteed service standards
We develop service standards based on what we hear
from our customers, and we put our service standards in
writing with the Coldwell Banker Seller Services
Guarantee. Customized marketing plan
We carry out our promises with a Marketing Action
Plan specifically designed to meet the needs of each
seller. We deliver consistent, predictable, reliable
performance — Guaranteed!
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Marketing Action Plan We carry out our promises
with a plan uniquely
designed for each
property. Promotional strategy
We will work with you to develop a marketing plan to
attract prospective buyers to your property. Property Preview
We will conduct an office preview of your property. Price and terms offered
A thorough Competitive Market Analysis is the key to
determining realistic price and terms. Negotiating and managing the sale
We will work to pre-qualify and pre-approve
prospective buyers, negotiate terms that are favorable
for you, and manage the details of the transaction. Cendant Mobility® Services Your property can receive
additional buyer exposure
through North America’s
leading global provider of
relocation services. Cendant Mobility Services
Cendant Mobility Services manages employee
relocations for nearly 2,100 global clients. Potential buyers worldwide
Serves corporate clients, federal agencies, the military,
and membership organizations with more than 110,000
transferees annually in more than 140 countries. coldwellbanker.com The award-winning
coldwellbanker.com Web
site is a leading interactive
tool that can expose your
property to an increasing
number of home buyers who
use the Internet in their
search. Virtual Tours
We can create a virtual tour of your home that allows users to take a
360 degree, room-by-room tour, using their mouse. Personal Retriever
The Personal Retriever constantly looks for listings on
coldwellbanker.com and matches them to interested buyers based
on their search criteria. When a match is found, the Personal
Retriever notifies the buyer via email. This powerful feature gives
properties exposure even after users leave the Web site. Fast and Easy Searching
The coldwellbanker.com Web site makes finding information
simple. With just three clicks of the mouse, customers can find
details and contact information on any Coldwell Banker® Office,
Sales Associate, or property. Sixty three percent of home buyers said that the
Internet shortened their search for a new home.* *Source: The 2002 National Association of Realtors® Profile of Home Buyers and Sellers Make Your House Stand Out In The Marketplace The Coldwell Banker® Blue
Ribbon Preferred Program. Helps you...
- Attract more buyers
- Minimize negotiations for the right price
- Decrease the likelihood of a sale falling
through due to unexpected surprises
We’ll help you complete the steps necessary for a Blue
Ribbon Preferred program designation. We’ll
recommend and contact preferred companies — you
select who will work with you. And we’ll promote
your house with distinctive yard signs, advertising and a
special seller’s marketing packet. Seller Disclosure Full written disclosure of
the property’s condition can
be essential to a successful
sales transaction. Appealing to buyers
Complete disclosure attracts more buyers by building
buyer confidence and peace of mind. A stronger selling price
By providing a Seller’s Disclosure Statement you make
it clear to buyers that the price of your property reflects
its disclosed condition. Reduce misunderstandings
Disclosure helps reduce misunderstandings that can lead
to delayed closing, renegotiation, and even litigation. Updated information
It is important to keep the Seller’s Disclosure Statement
updated to reflect any changes in the property during
the time it is being marketed. Home Warranty Offering a home warranty will
enhance the marketability of
your property. A popular feature for buyers
A home warranty builds buyer confidence by providing
repair-or-replace coverage for major home operating
systems and appliances for one full year after the
closing. Protects your budget
A home warranty can help protect you from unexpected
repair bills. Optional coverage for your property while
it is on the market can give you additional peace of mind. Additional marketing impact
Special marketing materials will p romote your property
to potential buyers and help it stand out above the
competition. Information Sources Used By Buyers In Home Search Real estate agents are the
primary resource used by
buyers in a home search. Your Coldwell Banker® Sales Associate is an educated
and experienced real estate expert and your primary
information source throughout the home selling process. Coldwell Banker Sales Associates market properties
uniquely. We combine the power of our national
television, radio and print advertising with our local
newspaper efforts and local promotions to offer every
listed property unparalleled exposure. coldwellbanker.com, our award-winning Web site,
recorded more than 1 million visitors* per month in
2002 alone. No other marketing vehicle can offer your
listing more global exposure. Coldwell Banker yard signs are highly recognizable and
convey high expectations about property quality. Yard
signs can be customized to provide immediate
information, like agent phone numbers and Open House
opportunities. REALTOR.com® We will add your listing to
REALTOR.com, the world’s
largest database of homes
for sale and #1 on the Web. One-stop shopping
The coldwellbanker.com system has automatic access
to REALTOR.com. This site provides valuable
features that let your sales associate track the activity on
your listing, enhance the listing with multiple photos and customized descriptions, provide status reports,
calculate mortgages, shop for home products, get
information on interest rates, prepare for the move and
more!
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Home Enhancement We will work with you to
develop a custom tailored
home enhancement plan
that can make a dramatic
difference in how quickly
your home sells and the
price you can obtain. How buyers see your property
Within 15 seconds a buyer has developed an opinion of
your property. This is why we will help you look at
your house through “buyers’ eyes” and make changes
and enhancements that establish the right first
impression. Proven techniques
Coldwell Banker® has developed an exclusive Home
Enhancement Guide and Video to provide you with
proven marketing techniques to help you prepare your
house for sale at the best price in the shortest period of
time. Home enhancements can more than pay for
themselves in stronger offers from buyers. Home Enhancement Checklist Exterior
- Keep grass mowed, shrubs trimmed
- Pick up lawn tools, toys and newspaper, sweep front walkway
- Clean up after pets
Interior
- Pick up toys and shoes; make up beds and put clothes away
- Prepare tables with flowers and place settings; set out a game
or “ coffee table” book
- Turn off the television; play soft background musicTidy up bathrooms; set out show towels
- Open drapes and shades, and turn on lights to make your
house look bright and cheerful
- Do a quick dusting and give the carpets a once-over with the
vacuum; straighten rugs; empty wastebaskets
- Keep pets out of the way; make sure all pet areas are clean and
free of odor
Special tips for showings
- Secure jewelry, cash, prescription medications and other
valuables
- It is usually best if you can leave while your house is being
shown
- If people who are not accompanied by an agent ask to see your
property, please refer them to us; we will pre-screen them
Coldwell Banker® Home Protection Plan You can sell your house
faster and for a higher price
with the Coldwell Banker®
Home Protection Plan. Service you can count on
With more than 35 years of experience, AON Home
Warranty Services, Inc. offers home warranties to
maximize the selling price of your house. Additional marketing impact
Home warranties give the seller a better chance of selling,
in a shorter amount of time, and for more money. Protects your budget
A home warranty can help protect you from unexpected
repair bills and give you peace of mind. A popular feature for buyers
A home warranty builds buyer confidence by providing
repair-or-replace coverage for major home operating
systems and appliances for one full year after the
closing.
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What Is The Best Price Obtainable For Your Property? A Competitive Market Analysis will give you a
solid foundation for the realistic pricing of
your property. Buyers compare properties
Home Buyers engage in comparison shopping. They
will not pay more for a property than they could pay
for another, similar one. Recently sold
Reveals what buyers have actually paid for similar
properties. Currently for sale
Shows the properties that are competing for buyers’
attention right now. Did not sell
Demonstrates what buyers have not been willing to pay
under current market conditions. What Affects The Market Value Of Your Property? In understanding the market
value of your property, we
must deal with some factors
that we have no control over. Physical qualities of your property
- Location
- Age
- Size of house and lot
- Floor plan and architectural style
Market Conditions
- Interest rates and availability of financing
- Buyer demand
- Prices of recently sold properties
- State of the economy
- Seasonal demand
The Competition
- The number of similar properties for sale
- Their prices, financing terms, location and physical condition
Some factors have no effect on the current value
of your property: Original price
- What you originally paid for your house
- Needed proceeds
- The cash proceeds you want or need from
- the sale
Opinions
- What people say your property is worth
An Important Message About The Value Of Your House The price of your house must
attract enough attention
among buyers and brokers to
generate showings and offers. Market Value
Your house has many values to the tax assessor, your
lender and insurance company, and to you. It also has
what’s called “market value” to prospective buyers. The best price obtainable can only be determined by
testing the market and challenging the competition. In
the end, the market dictates the value based on current
conditions, number of Home Buyers, etc. Competitive Market Analysis
To help determine a price for your home, a Competitive
Market Analysis is included in your customized
Marketing Action Plan. Buyers do “comparison
shopping” and the Competitive Market Analysis
focuses on properties on the market competing for
buyer attention. Pricing Your Property The higher a property is
priced above realistic market
value, the more time it will
take to sell and the less
interest it will attract.
- If your property is priced right, more buyers will be
interested when it first hits the market.
- Since mortgages are based on fair market value, not
the sale price, more buyers will be able to consider
your property when it is priced competitively.
- If a property fails to appraise at fair market value, it
will either force the buyer to make up the difference
in cash or cause the sale to fall through.
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Personal Touch & Timely Response You will hear from me
regularly on the progress of
our marketing activities. Results
We will report the results of events such as open houses
and property showings. Trends
We will discuss current trends in buyer activity, interest
rates and competitive prices. Suggestions
We will share suggestions from other real estate
professionals who have previewed or shown your
property. Progress
We will provide a weekly progress report on the
promotion and sale of your property. Qualifying Buyers Our goal is to bring you
financially prequalified
buyers through
Coldwell Banker®
Mortgage Services to help
ensure a successful
transaction. Prequalification
A potential buyer for your house can be prequalified or
preapproved by Coldwell Banker Mortgage, or
another reputable lender, for a loan amount necessary for
the purchase of your property. Financial information on other buyers
We will seek financial qualifying information on buyers
represented by other brokers. A Word Of Caution In order to maintain the
strongest negotiating
position, we recommend that
you do not discuss the
following information with
any buyers or other real
estate agents.
- Reason for selling
- Urgency to sell
- Willingness to consider an offer less
than listing price
- Financing terms you would accept
- Personal property you might be willing to
include
- Timing and benefits from your company
- Any other confidential information
Closing The Sale We will negotiate on your
behalf to help you obtain the
most favorable price and
terms, and we will work on
your behalf to successfully
close the sale. Understanding your choices and meeting
your needs
Our aim is to reach a purchase agreement that is
favorable and protective for you. We will p resent all
offers in an objective fashion, review and explain their
terms and conditions (including an estimate of your net
proceeds), and help you evaluate how an offer fits your
goals. Handling the details and keeping you informed
We will monitor the progress of the transaction,
including the satisfaction of contingencies and
conditions. We will keep you informed and answer your
questions throughout the entire transaction.
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Presenting Coldwell Banker Concierge® We’ll sell your house and
help you take care of the
details that go along with it. The Coldwell Banker Concierge program is a
convenient, time-saving service that will help make your
house selling experience smoother. Service Providers
Through the Coldwell Banker Concierge program we
will provide you with the names and phone numbers of
service providers from our list in your neighborhood. Ongoing Service
We also offer our assistance well after you’re in your new
home. It’s just one more way your local Coldwell Banker
office is making house selling simpler.
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We Are Ready To Go To Work For You NOW! We are prepared to fulfill
the promises in the
Coldwell Banker® Seller
Service Guarantee. Your
satisfaction is our top
priority. The Coldwell Banker tradition of service
You will be backed by the extensive resources and the
nearly 100-year heritage of the premier real estate
organization. Our local Coldwell Banker office
You will benefit from the marketing expertise of our
team of dedicated real estate professionals. My personal commitment
I will devote my energy to meeting your needs, and I
will stay in touch with you and keep you informed
throughout the transaction.
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